I sketched the lion in pencil, then I outlined it in sharpie and scanned it. I converted the scan into a vector file with illustrator and worked in the rest of the symbology to create the final crest. The button in the center along with the needles and thread on the sides symbolize the couture aspect of her brand. The lions represent royalty, strength, and power, and the crown holds a fleur de lis which represents the designers French background.
The Toronto Fashion Incubator celebrated 25 years with a star-studded runway show at the Royal Ontario Museum. Jameson Kane was a finalist at the tfi25 New Label show. Her logo was prominently projected onto the side panels of the runway in tfi25 blue as her models walked down the runway.